|
Hillsborough County stands out as the metro area's business hub and a projectable test market Hillsborough County (Tampa), the business hub of the metro area, attracts younger adults because of diverse industries and a growing economy. The populations of the counties that comprise the Tampa Bay MSA have similar characteristics with regard to gender, race and household size. However, Pasco and Hernando counties have older populations, both with median ages of 49 years. In Pinellas County the median age is 43 years, whereas in Hillsborough County it's 34, which is representative of the national norm.
|
Tampa Bay Area Demographics 1996 |
|
Hillsborough |
Pinellas |
Pasco |
Hernando |
|
Population |
918,800 |
884,000
|
315,100
|
122,300
|
|
Race |
|
White |
83%
|
89%
|
97% |
95% |
|
Non-White |
17% |
11% |
3% |
5% |
|
Sex |
|
Male |
49% |
47% |
48% |
48% |
|
Female |
51% |
53% |
52% |
52% |
|
Household Effective Buying Income |
|
Under
$15,000 |
20% |
22% |
25% |
23% |
|
$15,000-
$24,999 |
17% |
20% |
24% |
25% |
|
$25,000-
$49,000 |
34% |
34% |
35% |
36% |
|
$50,000-
$74,999$ |
18% |
15% |
11% |
11% |
|
$75,000-
$99,999 |
7% |
5% |
3% |
3% |
|
$100,000
& up |
4% |
4% |
2% |
2% |
|
Median
Income |
$33,600 |
$29,700 |
$25,300 |
$25,800 |
|
Age |
|
Under 5 |
9% |
6% |
6% |
6% |
|
6-11 |
8% |
6% |
6% |
6% |
|
12-17 |
8% |
6% |
6% |
6% |
|
18-24 |
9% |
6% |
5% |
5% |
|
25-34 |
16% |
13% |
10% |
9% |
|
35-44 |
17% |
15% |
12% |
12% |
|
55-64 |
8% |
10% |
11% |
14% |
|
65 & up |
12% |
26% |
33% |
31% |
|
Median Age |
33 |
43 |
49 |
49 |
|
Household Size |
|
1 |
26% |
32% |
26% |
20% |
|
2 |
35% |
41% |
47% |
51% |
|
3 |
17% |
13% |
12% |
13% |
|
4 |
13% |
9% |
9% |
10% |
|
5 & up |
9% |
5% |
6% |
6% |
|
Average |
2.2 |
2.2 |
2.3 |
2.4 |
|
Tampa Area Demographics 1996 (continued) |
|
Total MSA |
Florida |
U.S.A. |
|
Population |
2,240,200 |
14,700,000 |
267,500,000 |
|
Race |
|
White |
88% |
83% |
83% |
|
Non-White |
12% |
17% |
17% |
|
Sex |
|
Male |
48% |
49% |
49% |
|
Female |
52% |
51% |
51% |
|
Household Effective Buying Income |
|
Under $15,000 |
21% |
22% |
21% |
|
$15,000- $24,999 |
20% |
18% |
16% |
|
$25,000- $49,000 |
34% |
34% |
33% |
|
$50,000- $74,999$ |
15% |
16% |
18% |
|
$75,000- $99,999 |
5% |
5% |
7% |
|
$100,000 & up |
5% |
5% |
5% |
|
Median Income |
$29,900 |
$30,800 |
$33,500 |
|
Age |
|
Under 5 |
7% |
8% |
9% |
|
6-11 |
7% |
7% |
9% |
|
12-17 |
7% |
7% |
8% |
|
18-24 |
7% |
8% |
9% |
|
25-34 |
14% |
14% |
13% |
|
35-44 |
15% |
15% |
16% |
|
55-64 |
10% |
9% |
8% |
|
65 & up |
21% |
20% |
13% |
|
Median Age |
40 |
39 |
34 |
|
Household Size |
|
1 |
28% |
26% |
25% |
|
2 |
40% |
38% |
32% |
|
3 |
14% |
15% |
17% |
|
4 |
11% |
12% |
15% |
|
5 & up |
7% |
9% |
11% |
|
Average |
2.4 |
2.5 |
2.6 |
|
Source: sales & Marketing Management,
Demographics USA 1997. |
|
Per Capita Income 1970-2005 |
|
Hillsborough |
Tampa Metro |
Florida |
|
1970 |
$3,400 |
$3,730 |
$3,930 |
|
1980 |
$8,640 |
$9,570 |
$9,840 |
|
1990 |
$17,000 |
$17,990 |
$18,800 |
|
1995 |
$21,240 |
$22,520 |
$22,840 |
|
2000 |
$26,740 |
$27,700 |
$27,990 |
|
2005 |
$34,510 |
$35,190 |
$34,950 |
|
Source: Bureau of
Economic & Business Research, Florida Long-Term Economic
Forecast, 1997 |
|
Total Personal Income 1970-2005 (Millions) |
|
Hillsborough |
Tampa Metro |
Florida |
|
1970 |
$1,680 |
$4,180 |
$27,000 |
|
1980 |
$5,620 |
$15,540 |
$96,780 |
|
1990 |
$14,210 |
$37,290 |
$244,600 |
|
1995 |
$19,040 |
$49,520 |
$324,660 |
|
2000 |
$25,870 |
$64,920 |
$433,480 |
|
2005 |
$35,640 |
$87,400 |
$583,800 |
|
Source: Bureau of
Economic & Business Research, Florida Long-Term Economic
Forecast, 1997 |
|
Ethnicity 1990 |
|
City of Tampa |
Hillsborough County |
Tampa Metro |
FL |
U.S. |
|
White |
73.2% |
82.9% |
86.9% |
83.1% |
80.3% |
|
Black |
25.2% |
13.2% |
10.3% |
13.5% |
12.1% |
|
Indian |
0.3% |
0.3% |
0.3% |
0.3% |
0.8% |
|
Asian |
1.4% |
1.3% |
1.2% |
1.2% |
2.9% |
|
Other |
0.2% |
2.3% |
1.3% |
1.8% |
3.9% |
|
*Hispanic |
15.0% |
12.6% |
7.3% |
12.0% |
9.0% |
|
*Percent of Population
Source: U.S. Census 1990 |
|
Spoken Languages Hillsborough County
1990 |
|
English |
656,550 |
|
Spanish |
87,550 |
|
Italian |
5,080 |
|
French |
4,860 |
|
German |
4,650 |
|
Chinese |
1,270 |
|
Polish |
1,120 |
|
Greek |
920 |
|
Other |
11,850 |
|
Note: Languages spoken at home age 5
and over.
Source: U.S. Census 1990 |
|
